Luna Works | In the Studio
I had the pleasure of spending a bizarrely sunny February morning with Al Roberts and Nathalie Weatherald of Luna Works, shooting at the studio where I am based in Hoxton. Luna Works first approached me a few weeks prior to this shoot, as they were working on a project to create a series of profiles on makers working across different disciplines. This would normally be the kind of experience that I would dread, as I am used to being the one taking the pictures rather than being the subject of them. However, I really enjoyed shooting with Luna Works, in large part because they were so lovely to have around and made me feel completely at ease, but also because I was in my favourite environment, and just got to do what I always do, which is make pots in a quiet corner of a railway arch in East London.
I have never wanted my presence to be a big part of SLOTH, but I also want people to feel connected to the brand, to the making process, and to the source of the products that they consume. This is very important to me, as it helps potential customers to understand what exactly it is that they are buying, the particularities of pricing structures, and helps encourage people buy more thoughtfully and therefore hopefully less frequently. It is an attempt to build a stronger connection between the production process and the final destination of a product. I suppose that in order for this to happen, I have to be willing to put myself out there a little more, and to show the work behind each piece. This includes writing about what I do, demonstrating how work is made, and sharing my little life in the studio with a wider audience. It does not come naturally to me at all, but I am realising that it is necessary in order to create the kind of business that I want SLOTH to be, that is open, responsible, and thoughtfully produced.